Common Sense
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นำมาจากที่นี่ครับ http://www.digitalworldafrica.org/2008/09/is-common-sense-really-common.html
Is Common Sense Really Common!!!
If one were to look up the dictionary to see what Common sense meant we would find this – Common Sense (or, when used attributively as an adjective, commonsense, common-sense, or commonsensical), based on a strict construction of the term, consists of what people in common would agree on: that which they “sense” (in common) as their common natural understanding.(Thanks Wiki for this wonderfully laid out explanation…)
I was just reading a collection of quotations of one famous American writer ralph waldo emerson when i came across this-”Nothing astonishes men so much as common sense and plain dealing”. this made me think how can something that astonishes you be common!!!
i started wondering how do you categorize something as common…everyone is very different in our own way…whats easy and routine for one might not be the same for someone else….if you put some thought into it we can find everyday things which is not the same for two people. when i think of this am reminded of a good old joke that i heard back during my school days(Gosh am talking 1990’s wayyyy back!!!)so here it is…don’t forget to laugh once am done ok…aaaahh don start laughing already i havnt started yet….so the joke goes something like this….
A Company which manufactures Washing detergents based in mera bharath mahan thought of introducing the product in arabic country. they developed a poster for the ad campaign which went something like this… “scene 1… A guy holds a dirty shirt….scene 2…the person displays the company’s detergent pours it into the a bucket and adds in some water…wallah instant foam…the person dips the shirt into the bucket full…scene 3…a sparkling white shirt…” the marketing team was excited about the product launch.everyone was expecting the sales to sky rocket…but alas when the first month sales report came in everyone jaw dropped….the company hadnt sold a single packet… people were confused as to what could be wrong…then one day when the boss was thinking about his ad campaign at home…his servant suddenly let out a loud shreek…shocked he asked him what is the issue….to which the servant said who in the right mind would make a product which turns white shirt into a dirty one….it was then it hit the boss that in that country people read from right to left….so the ad got projected as ” a guy takes a white shirt…pours some of the company liquid and then wallah u have a dirty shirt” no wonder the company dint sell a single packet!!! ( OK now its about time you laugh!!!)
I recently saw a another good demonstration of the profound change in something which appears common but in actuality is least bit common…it is what is called reversal of picture layout. intrigued read on…
A friend had created a picture with a menacing wolf staring at a small child – both on the left of the picture with a nature landscape scene spreading across the picture. To my mind, a much more dramatic effect resulted by flipping this scene horizontally so that the viewer first sees this very tranquil, sunny landscape and then is jarred by the sight of this impending attack on a small innocent child.
Of course the artist was not intending to make a comment about how savage things happen in the most innocent of places, his idea was something different than what i had thought of.
Its probably because of my personal perceptions that what is common may not be that common ….so how does one define if indeed one wants to sit and define “common”!!!
Ponder on this while i take a break…shall try to give my end of the deal pretty soon!!!!
POSTED BY SARAVANAN AT 11:38 AM ที่ http://www.digitalworldafrica.org/2008/09/is-common-sense-really-common.html
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